Privacy Policy

1 Introduction

EDGIFY LLC, doing business as EDGIFY Digital ("EDGIFY," "we," "us," or "our"), is a full-service digital marketing agency headquartered at 1209 Mountain Road PL NE, Suite R, Albuquerque, NM 87110, United States. We are committed to protecting the privacy and security of personal information entrusted to us by our website visitors, clients, and their end users.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website EDGIFYdigital.com (the "Site"), engage our digital marketing services, or otherwise interact with us. It also describes your rights regarding your personal information and how you can exercise those rights.

By accessing our Site or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of our Site and services. For purposes of the EU General Data Protection Regulation (GDPR), EDGIFY LLC acts as the data controller for the personal data we process.

2 Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you interact with us, including but not limited to:

• Contact information (full name, email address, phone number, company name) submitted through our contact forms, strategy session requests, or direct correspondence.
• Account credentials and business information provided during client onboarding, including billing details, tax identification numbers, and authorized contact persons.
• Marketing assets and campaign data you share with us for the purpose of executing digital marketing campaigns, such as brand guidelines, customer lists, product catalogs, and creative content.
• Communications and feedback you provide via email, phone, live chat, or social media interactions with our team.
• Payment information processed through our secure third-party payment processors. We do not store complete credit card numbers on our servers.

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical and usage data through cookies, web beacons, pixels, and similar technologies:

• Device and browser information, including IP address, browser type and version, operating system, device type, screen resolution, and unique device identifiers.
• Usage data such as pages visited, time spent on each page, click patterns, referring URLs, exit pages, and navigation paths through our Site.
• Location data derived from your IP address, including approximate geographic location (country, region, city).
• Performance data including page load times, errors encountered, and interactions with site features and forms.

2.3 Information from Third Parties

In the course of delivering our digital marketing services, we may receive personal information from third-party sources, including:

• Advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising) that provide conversion data and audience insights related to campaigns we manage on behalf of clients.
• Analytics providers (Google Analytics, Google Search Console, SEMrush, Ahrefs) that supply aggregated or pseudonymized website traffic and search performance data.
• Social media platforms that provide engagement metrics, follower demographics, and content performance data for accounts we manage.
• CRM and marketing automation platforms that clients authorize us to access for campaign execution and reporting purposes.

3 How We Use Your Information

We use the personal information we collect for the following purposes:

• Service delivery: To provide, manage, and optimize digital marketing services including SEO, PPC advertising, social media management, content marketing, web development, and analytics reporting.
• Communication: To respond to your inquiries, provide customer support, send service-related notifications, deliver strategy session consultations, and maintain ongoing client relationships.
• Campaign management: To create, launch, monitor, and optimize advertising campaigns across platforms such as Google, Meta, LinkedIn, TikTok, and other digital channels on behalf of our clients.
• Analytics and improvement: To analyze website performance, understand user behavior, improve our Site experience, develop new services, and enhance the effectiveness of our marketing strategies.
• Marketing: To send you promotional communications about our services, industry insights, and educational content, where you have provided consent or where permitted by applicable law.
• Legal compliance: To comply with applicable laws, regulations, legal processes, and governmental requests, and to protect our rights, privacy, safety, or property.
• Fraud prevention: To detect, investigate, and prevent fraudulent transactions, abuse of our services, and other harmful activities.

4 Legal Basis for Processing (GDPR)

For individuals located in the European Economic Area (EEA), the United Kingdom, or other jurisdictions requiring a legal basis for processing, we rely on the following grounds:

• Contractual necessity: Processing required to perform our contractual obligations to you, such as delivering the digital marketing services you have engaged us to provide.
• Legitimate interests: Processing necessary for our legitimate business interests, including improving our services, ensuring network security, preventing fraud, and conducting direct marketing to existing clients, where such interests are not overridden by your data protection rights.
• Consent: Where you have given us explicit consent to process your personal data for a specific purpose, such as subscribing to our newsletter or opting into marketing communications. You may withdraw your consent at any time.
• Legal obligation: Processing necessary to comply with a legal obligation to which we are subject, such as tax reporting, anti-fraud regulations, or responding to lawful government requests.

5 Sharing Information

We do not sell your personal information to third parties. We may share your information with the following categories of recipients, solely for the purposes described in this Privacy Policy:

• Advertising platforms: Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, Microsoft Advertising, TikTok Ads, and other advertising networks as required for campaign execution and optimization.
• Analytics and SEO tools: Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Hotjar, and similar analytics and optimization platforms.
• Hosting and infrastructure: Cloud hosting providers, content delivery networks (CDNs), and domain registrars that store and deliver our Site and client data.
• Communication tools: Email service providers, CRM platforms, project management tools, and live chat providers used to manage client relationships and internal workflows.
• Payment processors: Secure third-party payment gateways (e.g., Stripe, PayPal) that process financial transactions on our behalf.
• Professional advisors: Lawyers, accountants, auditors, and other professional consultants as necessary for the operation of our business.
• Legal authorities: Government agencies, law enforcement, or other third parties when required by law, subpoena, or court order, or to protect our legal rights or the safety of our users.
• Business transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal data may be transferred to the successor entity.

6 International Data Transfers

EDGIFY is based in the United States. If you access our Site or use our services from outside the United States, your personal information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer personal data from the EEA, UK, or Switzerland to countries that have not received an adequacy decision from the European Commission, we implement appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission, or rely on other lawful transfer mechanisms. You may request a copy of the safeguards we use by contacting us at the details provided below.

7 Data Retention

We retain personal information only for as long as is necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Client account data: Retained for the duration of the client relationship plus 3 years after termination, or as required by applicable tax and accounting laws.
• Contact form submissions: Retained for up to 2 years from the date of submission unless a client relationship is established, in which case the client retention policy applies.
• Campaign performance data: Retained for up to 5 years to support historical performance analysis, benchmarking, and reporting obligations.
• Website analytics data: Retained in accordance with the policies of the respective analytics providers (e.g., Google Analytics data retention settings are configured per our data governance policies).
• Marketing communications: We retain your email subscription preferences until you unsubscribe. Following unsubscription, we keep a suppression record to honor your opt-out request.

When personal data is no longer necessary, we securely delete or anonymize it in accordance with our data disposal procedures.

8 Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

8.1 Rights Under GDPR (EEA/UK Residents)

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate or incomplete personal data.
• Right to erasure: Request deletion of your personal data under certain circumstances ("right to be forgotten").
• Right to restrict processing: Request that we limit how we use your data in certain situations.
• Right to data portability: Receive your personal data in a structured, machine-readable format and transfer it to another controller.
• Right to object: Object to processing based on legitimate interests or direct marketing at any time.
• Right to withdraw consent: Where processing is based on consent, withdraw your consent at any time without affecting the lawfulness of prior processing.
• Right to lodge a complaint: File a complaint with a supervisory authority in your country of residence.

8.2 Rights Under CCPA (California Residents)

• Right to know: Request disclosure of the categories and specific pieces of personal information we have collected, the sources, the business purposes, and the third parties with whom we share it.
• Right to delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to opt-out of sale: We do not sell personal information. However, if this changes, you will have the right to opt out.
• Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at privacy@edgifydigital.com. We will respond to your request within 30 days (or sooner if required by applicable law). We may need to verify your identity before processing your request.

9 Security Measures

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL protocols across all web traffic and communications.
• Encryption of sensitive data at rest using industry-standard AES-256 encryption.
• Access controls including role-based permissions, multi-factor authentication, and the principle of least privilege for all systems containing personal data.
• Regular security assessments, vulnerability scanning, and timely application of security patches and updates.
• Employee training on data protection, phishing awareness, and secure handling of client data.
• Incident response procedures to promptly identify, contain, investigate, and remediate any data breach, including notification of affected individuals and authorities as required by law.

While we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest practical standards.

10 Children's Privacy

Our Site and services are not directed to individuals under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children under the applicable minimum age. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at privacy@edgifydigital.com.

If we discover that we have collected personal information from a child below the applicable minimum age without verified parental consent, we will take immediate steps to delete that information from our systems.

11 Marketing Communications

With your consent or where permitted by applicable law, we may send you marketing emails about our services, industry insights, case studies, and educational content. Every marketing email we send includes a clear and functional unsubscribe link at the bottom.

You can opt out of marketing communications at any time by clicking the unsubscribe link in any marketing email, by emailing us at info@edgifydigital.com with "Unsubscribe" in the subject line, or by contacting us using the details below. Please note that even after opting out of marketing emails, you will still receive transactional and service-related communications necessary for the fulfillment of our contractual obligations.

12 Cookies and Tracking Technologies

Our Site uses cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver targeted advertising. We categorize our cookies as follows:

• Essential cookies: Strictly necessary for the operation of our Site, including session management, security features, and language preferences. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Site by collecting anonymous usage data (e.g., Google Analytics). These cookies allow us to measure and improve Site performance.
• Marketing cookies: Used to track visitors across websites, deliver personalized advertisements, and measure advertising campaign effectiveness (e.g., Meta Pixel, Google Ads conversion tracking, LinkedIn Insight Tag).

You can manage your cookie preferences at any time using the Cookie Settings available on our main website. You may also configure your browser to block or delete cookies, though this may affect your ability to use certain features of our Site.

13 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where required by law, provide you with prominent notice (such as a banner on our Site or a direct email notification).

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of our Site and services after the posting of changes constitutes your acceptance of those changes.

14 Contact Information and Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:

For EU/EEA data protection matters, you may also contact our designated Data Protection Officer (DPO) at privacy@edgifydigital.com. Our DPO oversees compliance with applicable data protection regulations and serves as the primary point of contact for supervisory authorities and data subjects exercising their rights.

15 Jurisdiction-Specific Provisions

The following supplementary provisions apply to residents of specific jurisdictions, in addition to the general terms stated above: